Description
Fragrance Insights:
ALPHA is a masterful expression of modern masculinity. This chypre-fruity composition marries velvety, creamy richness with an energizing burst of bright, tart freshness. The result is an effortlessly confident scent with remarkable longevity and timeless allure—an icon that has captivated fragrance enthusiasts around the world for over a decade.
The Seasonality:
ALPHA is incredibly versatile—its citrus, fruit, smoke, and wood notes shift with the seasons, making it a true all-year fragrance. For many, it’s the perfect signature scent.
For Optimal Wear:
For effortlessly all-day scent, apply your fragrance to high-impact pulse points: behind the ears, at the base of the neck, and along the wrists. Add a touch to warmer zones like the inner elbow and behind the knees to let your body heat elevate and reveal the fragrance’s full character—no constant touch-ups needed.








Absar Farooq –
A perfect everyday scent that leaves a beautiful impression.